How to Sell to Women Seminar
On Friday the 13th of July I gave a seminar to 15 seasoned salesmen with a median age of about 45 years. I had done much thinking prior to the seminar to make it "male friendly" but "real" and think I succeeded to some degree. I don't think I made great inroads, based on the body language I was getting. Some of the guys were already pretty enlightened about selling to women and unfortunately those that were clueless or unwilling to change most likely heard little of what I said.
That is my frustration. All I can concentrate on is all the ways that I failed to get my point across. I t may not have mattered what I said, some were not going to be receptive. The lowest scores on my evaluation was the subject matter. The Sales Manager chose that, not me. I think I should have involved them more in the program, but I am not sure I would have gotten much participation.
It reminded me of my teaching days, when I had great lesson plans that weren't well received or that I just had unreasonably high expectations about. With experience, those expectations change and connections improve. I am looking forward to my next speaking engagement and trying to keep that in mind.
That is my frustration. All I can concentrate on is all the ways that I failed to get my point across. I t may not have mattered what I said, some were not going to be receptive. The lowest scores on my evaluation was the subject matter. The Sales Manager chose that, not me. I think I should have involved them more in the program, but I am not sure I would have gotten much participation.
It reminded me of my teaching days, when I had great lesson plans that weren't well received or that I just had unreasonably high expectations about. With experience, those expectations change and connections improve. I am looking forward to my next speaking engagement and trying to keep that in mind.


Jeanne, did you know that most salespeople don't go to seminars and/or sales training to learn anything? They actually go to get confirmation that they're doing the right things. Only the very best salespeople realize that they have a lot to learn. Don't be discouraged by those bozos. Just keep learning and looking for someone who actually wants to get better.
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