When it comes to selling we have all been playing by the men's rules.  It's not that they are bad or wrong, but I think we can do better for ourselves. I think it's time to look at how we accomplish our selling goals and see if there are things that we are doing that are uniquely our own and share them with our fellow saleswomen.

I think, for example, that humor is rarely mentioned in conjunction with sales unless it's some stale joke to supposedly break the ice.  I personally like to use humor on myself and my own foibles to make the prospect more comfortable.  I don't like sales people who constantly name drop to impress.  It just makes me think he's a jerk who likes to pump himself up.  For What? Hello, I am not here to discuss you, I want information that will help me.

More on this subject next time.