The Wall Street Journal (Nov. 21, 2007) had another interesting article entitled "Ads Made for Women, by Women".  That pretty much sums it up.  Madison Avenue has finally woken up to the fact that women make most of the buying decisions and we all know that women are the commensurate shoppers already.

A man named Jerry Judge has started a new company "Womenkind" to harness the talent of women in advertising, of which there are very few in this male dominated profession.  His idea is to use stay-at-home moms among others, as consultants on advertising geared towards women.  Its not a bad idea, but why did it take a man to come up with it?  Why aren't women thinking about their own niche marketing for themselves?

We are so busy competing with men and trying do everything the male way that we are not tapping into a huge marketing niche of women!  We need to leverage our numbers to create businesses by us and for us.  Please comment on this entry as I feel like I'm talking to myself.  Does anyone else out there see what is happening?